Author: SLIFKAS, Ruby

The History of Prada:
The Story Behind the Name

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Miuccia Prada is an Italian fashion designer who is the head designer of Prada. Once a member of the Italian Communist Party and a mime student, Prada was an unlikely entrepreneur when she took over her family's luggage business in 1978. She first dazzled the fashion world in 1985 with a series of black nylon handbags and backpacks. Prada is now a billion-dollar company.

BEYOND TRENDS
With her innovative thought and approach, which draws inspiration of society, Prada develops languages far from fashion, such as art, cinema and photography

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THE HISTORY OF PRADA

Prada is one of the most iconic brands in fashion history. The house of Prada has proven its longevity, and the Prada name will still be in demand for years. “What you wear is how you prevent yourself to the world, especially today when human contacts go fast. Fashion is a instant language”

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MOST ICONIC PRADA LOOKS

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MOST ICONIC PRADA LOOKS

Iconic looks 2020, Photograph, VOGUE, viewed 12 August 2020, <https://www.vogue.co.uk/gallery/prada-iconic-pieces-we-want?image=5d547b8d808924000824c79a>.

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Iconic looks 2020, Photograph, VOGUE, viewed 12 August 2020, <https://www.vogue.co.uk/gallery/prada-iconic-pieces-we-want?image=5d547b8d808924000824c79a>.

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Iconic looks 2020, Photograph, VOGUE, viewed 12 August 2020, <https://www.vogue.co.uk/gallery/prada-iconic-pieces-we-want?image=5d547b8d808924000824c79a>.

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Miuccia Prada has the knack of taking her collections one way, and then steering them completely the other way for the next season/ collection. An example of this was her spring/ summer 2008 show when pixie prints and fairy colours were incorporated. It was wearable and desirable. It’s these pajama's that defined the seasonal mood and still remain evident today.

Iconic looks 2020, Photograph, VOGUE, viewed 12 August 2020, <https://www.vogue.co.uk/gallery/prada-iconic-pieces-we-want?image=5d547b8d808924000824c79a>.

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Prada did the fanciest but also the most convincing iterations of the trend for bra tops worn over a shirt. Some exuberantly sprouted feathers; others were plain black or plaid, and looked surprisingly sensible paired with striped button-downs.

Iconic looks 2020, Photograph, VOGUE, viewed 12 August 2020, <https://www.vogue.co.uk/gallery/prada-iconic-pieces-we-want?image=5d547b8d808924000824c79a>.

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Iconic looks 2020, Photograph, VOGUE, viewed 12 August 2020, <https://www.vogue.co.uk/gallery/prada-iconic-pieces-we-want?image=5d547b8d808924000824c79a>.

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The spring/ summer 2013 show incorporated Andy Warhol-inspired flowers lined up across Sixties-like shifts that looked like the outifts work by geisha’s in Japan. While duchess sations were wrapped and warped to create itsy-bitsy skirts and elegant stoles that also looked to the east

What makes Prada’s bowler bag so iconic ?

Prada Brings Back the Bowling Bag For Resort 2020 2020, Photograph, Bagaddicts, viewed 19 August 2020, <https://www.bagaddictsanonymous.com/>

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Prada introduced the Bowler’s handbag in the spring/summer of 2000, and it became a classic. This bag has a variety of colours and designs to allow many ways of expressing yourself . The bowler’s bag was prized the semi circle bag for being elegant and classic, but also functional

-Whilst other significant designers focus on luxury detail, attitude and the principles of design. Prada constantly is in the process of searching for new perspectives. Prada evolves and is a expression of society and society changes. You won’t be let disappointed as Prada, uses different technologies to reinterpret of good taste through each iconic collection

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BIBLIOGRAPHY
PHOTOS OF MIUCCIA PRADA 2020, viewed 19 August 2020, <https://www.crfashionbook.com/fashion/g27421184/miuccia-prada-birthday-fashion/?slide=4>.
Prada Group 2020, viewed 19 August 2020, <https://www.pradagroup.com/it/brands/prada.html>.
The Prada Pieces We Will Always Hold In Our Hearts 2020, viewed 19 August 2020, <https://www.vogue.co.uk/gallery/prada-iconic-pieces-we-want?image=5d547b8fc6ae3400088a70c8>.